The Hero´s Journey

Gullfoss, Iceland

A new outdoor exhibition has opened near Gullfoss. The exhibition uses virtual reality to bring to life the story of one of the first Icelandic environmental activists, Sigríður Tómasdóttir, from Brattholt (1871 -1957). 

Visitors can access the content by scanning QR codes at five locations on the site, supported by explanatory signs with texts and photographs. 

One of Iceland's leading actresses, Ebba Katrín Finnsdóttir, interprets Sigríður in the exhibition, and Gagarín was responsible for the experience design.

Sigríður tells the story 
In the exhibition, visitors experience the area around Gullfoss from Sigríður’s perspective in the early 20th century. They get to know the manifold character of this farmer's daughter: the child of nature, the artist and the activist and her relentless fight to protect Gullfoss. 

For instance, with the help of virtual reality, it is possible to see how the area would appear if Sigríður hadn’t intervened and Gullfoss had been harnessed for electricity. The experience aims to leave a sense of this remarkable woman's achievements, adversity, perseverance and inspiration about the importance of nature conservation, both then and now.

Sigríður Raised Public Awareness of Conservation

Sigríður from Brattholt fought to preserve Gullfoss. Around 1900, there were ideas for harnessing the waterfall. Sigríður's fight required perseverance and sometimes took on an adventurous tone. She became well known for this fight, and people admired her love for the land and determination. However, not everyone in her time agreed, and she faced some opposition.

Sigríður opened the public’s eyes to the value inherent in Gullfoss and, thus, in other precious treasures of Icelandic nature.

Gullfoss.

A dystopian view of Gullfoss that guests can explore.

Production day at Gullfoss.

About the Project

The exhibition was a collaboration project between the Environmental Agency and Gagarín. Author Eyrún Ingadóttir provided scriptwriting consultancy. The project received funding from the Ministry of Culture and Business Affairs.

Part of the group that worked on the project at the opening ceremony: Hlín Helga Guðlaugsdóttir, Katrín Karlsdóttir, Ebba Katrín Finnsdóttir, Valdimar Kristjánsson, Inga Dóra Hrólfsdóttir, and Hringur Hafsteinsson.