Nordic Circle, the immersive exhibition inside the Nordic Pavilion at World Expo 2025 Osaka, Japan, received a gold award at The Association of Icelandic Graphic Designers Awards 2026 (FÍT Awards) in the "Interactive & Information Design" category.
The annual FÍT Awards celebrate the best Icelandic graphic design.
See all awarded projects here.
An ambitious project at a remarkable scale, creating a deeply immersive experience. The execution is precise and beautifully crafted, exploring the tension between the digital and the organic in a compelling way. Jury comment
Designed by Kvorning, Rintala Eggertsson and Gagarin and produced by Exponex, Wintenex AG and Habegger. The Pavilion showcases the Nordic Circle, highlighting circular economy, sustainability, and shared Nordic values. Visitors can explore immersive exhibitions, outdoor spaces, and interactive installations.
Magnús Elvar Jónson at the award ceremony in Groska.
Before entering the pavilion, guests are offered a ‘Nordic Tasting Menu’—an interactive 360° phone experience that lets visitors look into our region through their own screen. This first layer introduces them to our landscapes, societies and curious facts in a playful and personal way.
Nine interactive animations, designed and developed by Gagarín, dive deeper into how the Nordic model works. From green innovation and digital collaboration to social trust. Using playful visuals and natural textures, the content is designed to be both engaging and accessible, while still addressing complex societal themes. The stories use earthy textures to connect to our nature and energetic blue particles to visualise energy. Each piece poses a question; visitors trigger the answers by stepping into place.
Award ceremony photos: Owen Fiene