The pencils are colour coded and each colour stands for a certain direction of thinking.
By switching pencils the participants systematically redirect their thoughts on the subject.
The "Six Thinking Hats" is a creative thinking method invented by Edward de Bono early in the 1980s. It helps thinkers to be more effective and innovative by providing a means to plan thinking processes in a detailed and cohesive way. Gagarin has applied the method to pencils for a more practical brainstorm meeting method.
The pencils are colour coded and each colour stands for a certain direction of thinking. Each participant selects one pencil and then approaches the discussion with a mindset matching the pencil's colour. By switching pencils the participants systematically redirect their thoughts on the subject. This ensures that the group thinks together in a focused manner.
WHITE . INFORMATION
Data, facts, information known or needed.
YELLOW . BENEFITS
Benets. Why something may work.
RED . FEELINGS
Feelings, hunches, gut instinct and intuition.
BLACK . CRITIC
Potential problems. Why something may not work.
GREEN . CREATIVITY
Creativity, possibilities, alternatives,solutions and new ideas.
BLUE . OVERVIEW
Managing the thinking process, focus, next steps and action plans.
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The Icelandic Advertising Awards 2010. Nomination in “Direct Mail” category .