Heart of Iceland

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Routes to Þingvellir: It was mandatory for chieftains to attend the General Assembly during Viking times. Some had to travel long distances in a harsh environment where the trip could take over two weeks.

Routes to Þingvellir: It was mandatory for chieftains to attend the General Assembly during Viking times. Some had to travel long distances in a harsh environment where the trip could take over two weeks.

Routes to Þingvellir: In this tactile installation visitors navigate an elevated landscape of Iceland while animating their trail in a 3D view on screens.

Routes to Þingvellir: In this tactile installation visitors navigate an elevated landscape of Iceland while animating their trail in a 3D view on screens.

The Law Council: Through tactile knobs and Virtual Reality visitors can look into the past and become a part of the Law council which was a part of the General Assembly in Iceland that was founded in 930 AD.

The Law Council: Through tactile knobs and Virtual Reality visitors can look into the past and become a part of the Law council which was a part of the General Assembly in Iceland that was founded in 930 AD.

Foreign Rule: When Icelanders lost their independence, to the Norwegian King in 1262, it marked the end of the Icelandic Commonwealth. The 700 years that followed were a time of decline for the entire nation.

Foreign Rule: When Icelanders lost their independence, to the Norwegian King in 1262, it marked the end of the Icelandic Commonwealth. The 700 years that followed were a time of decline for the entire nation.

Foreign Rule: This installation gives a good overview of different foreign rulers over Iceland and how its people gradually gained back sovereignty with a full independence in 1944.

Foreign Rule: This installation gives a good overview of different foreign rulers over Iceland and how its people gradually gained back sovereignty with a full independence in 1944.

Life at Þingvellir during the Assembly: Þingvellir has since the founding of the General Assembly been at the centre of the nation. It is where people learned the law, settled disputes, created new alliances, found lifetime partners and more. In this installation visitors become archaeologists and dig for artefacts that have been found at Þingvellir – and often tell a good story.

Life at Þingvellir during the Assembly: Þingvellir has since the founding of the General Assembly been at the centre of the nation. It is where people learned the law, settled disputes, created new alliances, found lifetime partners and more. In this installation visitors become archaeologists and dig for artefacts that have been found at Þingvellir – and often tell a good story.

In this installation visitors become archaeologists and dig for artefacts that have been found at Þingvellir – and often tell a good story.

In this installation visitors become archaeologists and dig for artefacts that have been found at Þingvellir – and often tell a good story.

Grágás is a collection of Icelandic Law since Viking times. In this installation people are introduced to that law and learn how ethics, pride and honor have evolved over the centuries.

Grágás is a collection of Icelandic Law since Viking times. In this installation people are introduced to that law and learn how ethics, pride and honor have evolved over the centuries.

Lake Þingvallavatn is the biggest natural lake in Iceland.  It is rich of natural life holding the biggest Trout to be found and four unique species of Arctic Char.  A great example how nature shapes a single species into many.
In this installation guests can browse the lake by means of haptic knobs and learn about its wildlife and geology.

Lake Þingvallavatn is the biggest natural lake in Iceland. It is rich of natural life holding the biggest Trout to be found and four unique species of Arctic Char. A great example how nature shapes a single species into many. In this installation guests can browse the lake by means of haptic knobs and learn about its wildlife and geology.

The Rift Valley
Thingvellir are sitting on the edge of the tectonic plates and were formed as the land between the plates subsided. This presence sensing installation tells the geological story of Þingvellir and how it was formed.  It is composed of an interactive floor, presence sensing and 3D animation.

The Rift Valley Thingvellir are sitting on the edge of the tectonic plates and were formed as the land between the plates subsided. This presence sensing installation tells the geological story of Þingvellir and how it was formed. It is composed of an interactive floor, presence sensing and 3D animation.

What does the future hold? Þingvellir is a UNESCO’s heritage site with its rich history and unique nature. What does the future hold with climate change, tourism and natural influences? This installation projects possible future scenarios for people to consider.

What does the future hold? Þingvellir is a UNESCO’s heritage site with its rich history and unique nature. What does the future hold with climate change, tourism and natural influences? This installation projects possible future scenarios for people to consider.

Ask the Ranger: If in doubt; Ask the Rangers in eight different languages!  In this installation they have answers to the ten most common questions.

Ask the Ranger: If in doubt; Ask the Rangers in eight different languages! In this installation they have answers to the ten most common questions.

The spirit of Þingvellir: This presence sensing installation portrays paintings, poetry and songs where Þingvellir with its beauty has influenced the artists over a period of 100 years before 1944 where Iceland became an independent country.

The spirit of Þingvellir: This presence sensing installation portrays paintings, poetry and songs where Þingvellir with its beauty has influenced the artists over a period of 100 years before 1944 where Iceland became an independent country.

Exhibition graphic design by Gagarin.

Exhibition graphic design by Gagarin.

Exhibition graphic design by Gagarin.

Exhibition graphic design by Gagarin.

Exhibition graphic design by Gagarin.

Exhibition graphic design by Gagarin.

Exhibition graphic design by Gagarin.

Exhibition graphic design by Gagarin.

The project

Þingvellir is a natural wonder, situated on the tectonic plate boundaries of the Mid-Atlantic Ridge and also the place where Iceland became a commonwealth when the parliament was established there in 930. Þingvellir has for centuries had a unique place in the heart of every Icelander.

At Þingvellir‘s visitor centre, Hakið, visitors are now invited on a journey through history and nature. At first they get to look into a long gone past through immersive and interactive experiences. Thereafter visitors get the opportunity to explore the nature of the area in a fun way. Before heading back out to the nature some future scenarios are drawn up so visitors are left with thought-provoking questions.

The National Park
This multi-user installation allows visitors to explore different places of interest within the National Park. Through tangible haptic knobs guests can ‘scan’ for history, natural wonders and services.

Ask the Ranger
If in doubt; Ask the Rangers in eight different languages!  In this installation they have answers to the ten most common questions.

The Rift Valley
Thingvellir are sitting on the edge of the tectonic plates and were formed as the land between the plates subsided. This presence sensing installation tells the geological story of Þingvellir and how it was formed.  It is composed of an interactive floor, presence sensing and 3D animation.

The Law Council
Through tactile knobs and Virtual Reality visitors can look into the past and become a part of the Law council which was a part of the General Assembly in Iceland that was founded in 930 AD.

Routes to Þingvellir
It was mandatory for chieftains to attend the General Assembly during Viking times. Some had to travel long distances in a harsh environment where the trip could take over two weeks. In this tactile installation visitors navigate an elevated landscape of Iceland while animating their trail in a 3D view on screens.

Grágás
Grágás is a collection of Icelandic Law since Viking times. In this installation people are introduced to that law and learn how ethics, pride and honor have evolved over the centuries.

Foreign Rule
When Icelanders lost their independence, to the Norwegian King in 1262, it marked the end of the Icelandic Commonwealth. The 700 years that followed were a time of decline for the entire nation. This installation gives a good overview of different foreign rulers over Iceland and how its people gradually gained back sovereignty with a full independence in 1944.

Life at Þingvellir during the Assembly
Þingvellir has since the founding of the General Assembly been at the centre of the nation. It is where people learned the law, settled disputes, created new alliances, found lifetime partners and more. In this installation visitors become archaeologists and dig for artefacts that have been found at Þingvellir – and often tell a good story.

Lake Þingvallavatn
Lake Þingvallavatn is the biggest natural lake in Iceland.  It is rich of natural life holding the biggest Trout to be found and four unique species of Arctic Char.  A great example how nature shapes a single species into many.
In this installation guests can browse the lake by means of haptic knobs and learn about its wildlife and geology.

What does the future hold?
Þingvellir is a UNESCO’s heritage site with its rich history and unique nature. What does the future hold with climate change, tourism and natural influences?
This installation projects possible future scenarios for people to consider.

The spirit of Þingvellir
This presence sensing installation portrays paintings, poetry and songs where Þingvellir with its beauty has influenced the artists over a period of 100 years before 1944 where Iceland became an independent country.

Our role

  • Exhibiton design in collaboration with Gláma Kím
  • Concept and storytelling
  • Interaction and experience design
  • Graphic design
  • Digital design
  • Software and media production
  • Project management of digital experiences