Six Thinking Pencils

Back to overview
The pencils are colour coded and each colour stands for a certain direction of thinking.

The pencils are colour coded and each colour stands for a certain direction of thinking.

By switching pencils the participants systematically redirect their thoughts on the subject.

By switching pencils the participants systematically redirect their thoughts on the subject.

The project

The "Six Thinking Hats" is a creative thinking method invented by Edward de Bono early in the 1980s. It helps thinkers to be more effective and innovative by providing a means to plan thinking processes in a detailed and cohesive way. Gagarin has applied the method to pencils for a more practical brainstorm meeting method.

The pencils are colour coded and each colour stands for a certain direction of thinking. Each participant selects one pencil and then approaches the discussion with a mindset matching the pencil's colour. By switching pencils the participants systematically redirect their thoughts on the subject. This ensures that the group thinks together in a focused manner.

WHITE . INFORMATION
Data, facts, information known or needed.

YELLOW . BENEFITS
Benets. Why something may work.

RED . FEELINGS
Feelings, hunches, gut instinct and intuition.

BLACK . CRITIC
Potential problems. Why something may not work.

GREEN . CREATIVITY
Creativity, possibilities, alternatives,solutions and new ideas.

BLUE . OVERVIEW
Managing the thinking process, focus, next steps and action plans.

Featured on Uipsologies 
Featured on Creattica 
Featured on Packaging of the World

Filed under

Other

Awards

The Icelandic Advertising Awards 2010. Nomination in “Direct Mail” category .