“Lúðurinn” 2009 nomination for Gagarin

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Gagarin is proud to have received a nomination to the 2009 Icelandic Advertisement Awards,"Lúðurinn", for Gagarin's interactive table for the Sea Monsters Centre in Bildudalur, Iceland. The table shows a map of the Arnarfjord area in the Westfjords and allows visitors to the centre to "hunt" for monsters in the fjord and find stories deriving from the area.

The interaction design of the table is aimed at providing an organic interactive experience where everything is intuitive for the visitor. Manouvering of the map is done by rotating wheels and the monster hunt is performed with "shells" that are moved around on the table, telling the visitor where the monsters are lurking and putting the visitor in charge of the story telling narrative.

Created 17 February 2010