Bryan Meszaros (President SEGD), Clive Roux (CEO SEGD), Lemke Meijer (Gagarín) and Tony Fulco (3M).
We are very proud that the “Heart of Iceland” exhibition was awarded with a Merit Award in the Interactive Experience at the SEGD Global Design Awards. The Society for Experiential Graphic Design (SEGD) awards a select number of projects every year that stand out in their field.
The jury evaluated projects in seven categories that represent the core of experiential graphic design practice: Digital Experience Content, Exhibition, Interactive Experiences, Placemaking and Identity, Public Installation, Strategy/Research/Planning and Wayfinding.
"The Icelandic aesthetic and cultural sensibilities come through in this project: no clutter, modern, spare, smart, clear and concise messaging."
"Wonderful integration of interactive content with the environment that engages the viewer in unexpected and tangible ways, creating a fully immersive experience that is elegant and restrained."
At Thingvellir‘s visitor centre, Hakið, visitors are invited on a journey about the creation of Iceland, through history of culture and nature. As both always intertwine through the exhibition, first the visitors get to look into a long gone past through immersive and interactive experiences set in the environment of the time. Thereafter the emphasis lies on the nature of the area and lets them explore it in a fun way. Before heading back out to the nature outside some future scenarios are drawn up so visitors are left with thought-provoking questions.
Exhibition design by Gagarín, Gláma Kím and Þórunn S. Þorgrímsdóttir
Read more here: https://segd.org/heart-iceland