Gagarin will attend Nodem 2014


Gagarin will be attending the Nodem conference in Warsaw, Poland, December 1-3, 2014 where the main theme will be: Engaging Spaces – Interpretation, Design and Digital Strategies.

The objectives of this years conference is to examine a variety of challenges and opportunities that culture-historical institutions are facing to stay competitive in engaging today’s visitors and to explore interaction modes between exhibition spaces, interpretative content and digital strategies in the context of visitor engagement.

Gagarin will share the experience matured in the making of museum interactive experiences. At the conference Claudio Pedica, creative technologist and interaction designer, will talk about Design for Exploration and Discovery. Claudio will look in retrospect at Gagarin’s most successful exhibitions of 2014 and sketches the contours of a design perspective that reveals the inner qualities of Gagarin’s artistry. 

In May 2014, an exhibition in the Westman Islands about one of Iceland’s biggest natural disasters, the Heimaey eruption in 1973, was launched in a new building on the slopes of the Eldfell volcano. The exhibition tells the story of this traumatic event, which deeply affected the lives of all the island’s inhabitants. Visitors can learn about the extreme forces of nature that not only reshaped the island but also the lives of its inhabitants.

The Eldheimar exhibition unfolds into a sequential narrative: a spatial structure, made up of images and audio, guides the visitor in a one-way flow. The storyline covers the main learning objectives of the museum’s interpretive plan. Gagarin’s role was to enhance this learning by letting the visitors experience in first person the important chapters of the story.

In retrospective, the underlying design theme for the interactive installations in the Eldheimar exhibition was explore and discover.

Throughout history we find signs of our innate desire for exploration. We search to discover something new – an act of learning by revealing the unknown. We delight in the surprise of finding something interesting and unexpected. Novelty is rewarding and evidences from science suggest that anticipating novelty increases the reward and enhances learning.

The expectations of the digital era have augmented the museum space to include the technological object. Designing for full-body, immersive interaction transforms an ordinary user experience into a performance within a narrative structure, but what role does the visitor take in the story?

Design for exploration and discovery is about framing the visitor within the central role of the protagonist explorer.

Please contact us if you want to book a meeting.


Claudio Pedica, interactive designer.

Created 25 November 2014