Per Lykke, Norways minister for Enviroment, Tine Sundtoft and Solveig Sund Abrahamsen member of Parlament (Stortinget).
Letter from Per Lykke, chairman of the board at Hardangervidda National Park Centre
I am a lawyer in Norway and a local/ regional politician. A few years ago I was appointed as the chairman of the board of the Hardangervidda national park centre to solve a big economic mess related to the centre. After a long negotiating process with the banks and new contributions from the owners we managed with fresh capital to get rid of considerable debts for the company and make a fresh start.
Since we were a “new born” national park centre in Norway’s largest national park, The Hardangervidda national park, we realized that we had to put ourselves on the map by making an new suitable exhibition. I was asked to be the project leader of making such an exhibition.
The 600 m2 Wild Reindeer exhibition is located in Hardangervidda National Park in Norway.
I had no prior experience in making exhibitions, but I have always from early childhood been interested in exhibits and art. I lived in London at that time and my father took me arround to see many exhibits. I don‘t know how many times we visited the Natural Science Museum. In my youth I worked with artistic multimedia and music groups from the Art Academy in Oslo. I have always been very fond of nature and hunting has been a big part of my life. As a result I felt I had a fairly good background experience to take on the job and I possibly had a different perspective, compared to the natural scientists, which might add value to the exhibition?
I had been visited several national park centres abroad in Germany (Bayerische walde), Scotland and in Colorado in USA. All those visits had inspired me, so early on I had a picture of what a proper exhibition should look like and what information it should contain. I had also visited most of Norway’s national park centres, and to be honest, I wasn‘t very impressed.
To create an exhibition of this size and quality one needs money and funding. I collected for two years from all kinds of donors, government, regions, councils, private companies, and finally we managed to finance the entire project. All the donations were gifts so we have no debts today. Once the financing was secured we moved further for detailed planning and hiring designers and constructors.
The Wild Reindeer exhibition received "Winner award" at the German Design Awards 2016.
We had few worries to begin with. The finance was one but later we had a team of photographers, text writers, high academic consultants, and designers who had to work as a team. That is always a challenging task but we managed to create a group which blossomed throughout the entire process in a very positive way.
Our goal with our exhibition was to create a huge information base for the wild reindeer and its ecological system in Hardangervidda and in whole of Norway. It was to increase the public knowledge of important environmental issues and challenges. At the same time we also wanted the exhibition to be modern and fresh regarding design and we wanted to combine the information with artistic expressions so visitors could enjoy the exhibition as an experience in itself.
Red Lamp: This installation is about the possible impact of human interventions in the area on the reindeer habitat.
As a result interactivity plays a very important role in creating the right experience for the visitors, I actually believe that proportionally there is hardly any other exhibition with as many interactives as this one. People learn through tangibility and they also get to share their views with others.
We plan to grow and our next product is an ecological role play installation which we plan to have finished next summer.
Our exhibition has been received in a very positive way and far our expectations. We get exceptionally good feedback from our visitors, and also on Tripadvisor. Most of them say it’s a very interesting and fascinating exhibition, very well designed and done, and that different themes are covered and linked very well together. Many of our visitors express that there’s much to learn and see that they have to come back. The average visiting time is over two hours.
Nearly half of all our visitors are foreigners from Germany, the Netherlands and Denmark and the exhibition has received three different and prestigious international awards.
By close cooperation on marketing with several other tourist attractions in the region the visitor rate will just grow year by year. A satisfied customer is of course the best marketing one can get!